Coca-Cola
FIFA 21 Shopper Design
Client
Coca-Cola Middle East
Scope
Retail Design
Sector
Gaming and Beverages
Visualization
As the next chapter in Coca-Cola’s long-standing partnership with FIFA and its integration with EA Sports’ FIFA games, Coca-Cola EMEA tasked us with creating a range of in-store shopper displays across the Middle East. With football and gaming being major drivers for regional audiences, the displays needed to be visually striking and impactful.
Structure explorations
The gaming controller served as the visual anchor for the design. Multiple structural explorations were conducted, including a variety of spatial configurations.
Structure explorations
Understanding production feasibility was crucial, as these designs needed to be executed quickly and produced by various regional vendors contracted by the brand. As a result, our design options ranged from large, footfall-driving multi-shelf displays to gondola ends that remained visually impactful.
3D Renders
Once the designs were aligned with the wider creative team, we translated them into 3D models for final approval.
3D Renders
Once the designs were aligned with the wider creative team, we translated them into 3D models for final approval.
Credits
Client: Coca-Cola EMEA
Agency: VMLY&R Commerce
Creative Director: Tomas Lavagno
Art Director: David Pinilla
Design Lead: Sachi Ediriweera
Account Director: Rola al Badran
magic is in teamwork.
let's talk
site design / travis kroon
site design
travis kroon