Shopper Design
As the next chapter in Coca-Cola’s long-standing partnership with FIFA and its integration with EA Sports’ FIFA games, Coca-Cola EMEA tasked us with creating a range of in-store shopper displays across the Middle East. With football and gaming being major drivers for regional audiences, the displays needed to be visually striking and impactful.
The gaming controller served as the visual anchor for the design. Multiple structural explorations were conducted, including a variety of spatial configurations.
Understanding production feasibility was crucial, as these designs needed to be executed quickly and produced by various regional vendors contracted by the brand. As a result, our design options ranged from large, footfall-driving multi-shelf displays to gondola ends that remained visually impactful.
Once the designs were aligned with the wider creative team, we translated them into 3D models for final approval.
The final design options were compiled into a comprehensive toolkit, which was then shared for regional adaptations including in UAE, KSA, Kuwait, Bahrain, and Qatar.
Credits
Client: Coca-Cola EMEA
Agency: VMLY&R Commerce
Creative Director: Tomas Lavagno
Art Director: David Pinilla
Design Lead: Sachi Ediriweera
Account Director: Rola al Badran